Counter Context has appointed former deputy leader of Sheffield City Council, Leigh Bramall, a key figure in securing the UK’s largest Chinese investment outside of London and creator of the concept behind Sheffield’s ‘Outdoor City’ brand.
Leigh’s arrival at the communications and public affairs company is an integral part of Counter Context’s growth strategy which included expansion into Manchester in 2016. The company is developing its public affairs offering in response to the increasingly unpredictable political landscape and growing focus on devolved decision making that its clients operate in.
The appointment also recognises wider dynamics in which partnership between the private and the public sector is needed to develop and grow economies and solve many of the challenges facing cities and City Regions. This is particularly pertinent now, when funding available from national and local government is declining rapidly.
The company cites many of the major ongoing developments in Sheffield within its portfolio, including the new Retail Quarter, transformation of the former NUM building and Acero, the newest addition to the Digital Campus. Counter Context also has a solid track record in the North West which has included work for The Cooperative Group, Manchester City Council, Bruntwood, Transport for Greater Manchester, Salford City College and CBRE Global Investors.
Managing Director, Alexis Krachai commented: “In the face of an election and whatever the reality of Brexit Britain may look like, businesses need an awareness and understanding of how the political landscape, at local and national level, may affect them.
“Working primarily within the built environment, this is particularly relevant to our clients. Policy change at national level can have a huge impact on a proposed development and Leigh’s insight will really help our clients to negotiate the challenges this can bring. Furthermore, we are increasingly active in the arena of city branding and leadership and recognise that the private sector doesn’t exist in isolation – that citywide public-private partnerships are needed for areas to succeed.
“Leigh’s experience of high-level local government, together with Counter Context’s areas of expertise, enable us to play our part in helping to grow local economies and create the conditions for business to thrive. He has lead on a transformational phase for Sheffield and we are excited to see him continue in this vein in his remit at Counter Context.”
Leigh’s arrival follows a significant year for Counter Context during which it exceeded £1.2million turnover and increased its international client base, supporting offshore wind developments in the US.
In response to increasing demand for its creative services, the company grew its in-house design team which offers a range of expertise in graphic design, digital marketing, brand development and illustration. Counter Context also hired a marketing and PR specialist to head up its own promotional activities and those of its clients.
If you’d like to find out more about Counter Context and the consultation, engagement and promotional services it offers, please visit the website www.countercontext.com, call 0114 252 1170 or follow the company on Twitter @countercontext